What is the difference between the Ideal Standard IOM and Concept ranges, and which one should you choose?

IOM is a broad, contemporary range with lots of chrome and frosted glass pieces, you'll find many options such as soap dishes, towel rings, toilet roll holders and 500ml or 800ml stainless steel soap dispensers. Concept offers a complementary contemporary look but fewer items in stock and a slightly higher price band for some pieces, the Concept toilet roll holder and towel ring. If you want the widest selection to match across every accessory, IOM is the safer bet; if you prefer a particular Concept piece and its shape, buy a few Concept items to create a coordinated look.

Which finish and material is best for longevity and easy care in a bathroom?

Chrome is the most common finish here and gives a bright, easy-to-match surface that cleans well and suits most bathrooms, while stainless steel is used for more robust items such as the IOM wall-mounted soap dispensers and floor-standing toilet brushes. Frosted glass is used for tumbler holders and toilet brush pots to soften the look, but it will show water marks more than metal so you'll wipe it down more often. For a family bathroom choose stainless steel or chrome for durability; pick frosted glass for a gentler, spa-like feel in a guest or ensuite bathroom.

How do I choose the right towel rail size for my bathroom?

Think about the towel you want to hang: the IOM 45cm towel rail suits hand towels or narrow spaces, while the 60cm square rail will comfortably hold a single bath towel. If you need to dry two towels or want more hanging space, the IOM double towel bar is designed for that use. Measure the wall width you have available and allow extra room so towels don't overlap too tightly and can dry properly.

Can you mix items from different Ideal Standard lines and still get a cohesive look?

Yes, you can mix IOM and Concept items and still achieve a cohesive bathroom if you stick to the same finish, such as chrome, because both ranges share a contemporary aesthetic. pair an IOM chrome towel ring with a Concept chrome toilet roll holder and the visual match will be seamless. If you want a softer contrast, combine chrome rails with frosted glass tumblers from the IOM range to create a layered, considered finish.

Should I choose a wall-mounted or a floor-standing toilet brush and holder?

Wall-mounted holders free up floor space and make floor cleaning easier; the IOM offers frosted glass and chrome wall-mounted options for a neat, fixed look. Floor-standing toilet brushes, such as the stainless steel IOM model, give you flexibility to move them and are simple to use in bathrooms where wall fixings are impractical. For a small cloakroom go wall-mounted to maximise floor area; if you rent or prefer portability, the floor-standing stainless steel version is the better choice.

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Ideal Standard IOM 600mm Shelf - Frosted Glass/Chrome

Ideal Standard IOM Soap Dish and Holder - Transparent Glass/Chrome

Ideal Standard IOM Tumbler and Holder - Transparent Glass/Chrome

Ideal Standard IOM Shaving Mirror - Chrome

Ideal Standard Concept 30cm Towel Rail

Ideal Standard IOM Floor Standing Toilet Brush and Holder - Stainless Steel

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Ideal Standard IOM 600mm Shelf - Frosted Glass/Chrome

Ideal Standard IOM Soap Dish and Holder - Transparent Glass/Chrome

Ideal Standard IOM Tumbler and Holder - Transparent Glass/Chrome

Ideal Standard IOM Shaving Mirror - Chrome

Ideal Standard Concept 30cm Towel Rail

Ideal Standard IOM Floor Standing Toilet Brush and Holder - Stainless Steel

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